Breakthru Beverage

  • Provincial Sales Manager (British Columbia)

    Regular Full-Time
  • Overview

    Grow the business by delivering volume objectives on an annual and monthly basis for the business unit within the region. Manage the sales execution functions for the unit with a focus on KPI delivery and people development.


    Required Duties:

    • Lead the ongoing execution of Sales Strategy in the business unit within the region.
    • As a member of the Regional Leadership Team, contribute to the broader leadership and strategic development of the region.
    • Beat the competition, deliver/exceed the annual plan and be the partner of choice for our customers
    • Responsible for business unit T&E and Supplier A&P budgets.
    • Train, coach, lead and motivate direct reports to deliver maximum impact in the market
    • Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
    • Maintain high levels of employee engagement and a culture that encompasses the Values of the Company
    • Provide on-going and current assessments of the results of plans by channel, key account and individual customer
    • Drive engagement and utilization of selling tools and technology to maximize team performance

    Must be able to:

    • Live and demonstrate the Company’s values.
    • Demonstrate and exhibit high levels of professionalism with internal and external customers


    • Required Skills/Experience:

      • Tertiary level degree required
      • 5+ years management experience
      • 2 + years’ experience as a senior sales/business leader with a proven track record of delivering business results.
      • Relevant cross-functional business experience (finance, trade marketing, HR etc.)
      • Knowledge of Liquor Board Regulations, market trends and competitive activity within the industry is a distinct asset
      • Strong Sales Execution capability ideally with depth in Field Sales, Key Account Management and Customer Management
      • Previous experience of working with sophisticated retail customers with a track record of building strong relationships partnering to deliver business results
      • An authentic and inspiring leader with a track record of leading large teams and developing talent
      • Working knowledge of P&L.


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