Breakthru Beverage

  • Account Development Specialist - Wine- Fairfield County

    Location
    US-CT-Stratford
    ID
    2018-9437
    Type
    Regular Full-Time
  • Overview

    The Account Development Specialist (ADS) will develop and utilize selling techniques and skills to promote Wine and Portfolio of brands for a dedicated account base.

     

    This position will be responsible to liaise with retail and restaurant store owners/managers and is responsible for all management of the CDI portfolio and driving growth in their current account base and under devolved accounts.

     

    Scope:

    Position works with key retailers/restaurateurs and CDI management for assigned accounts as it relates to merchandising, marketing, writing wine lists, selling and training. Overall service responsiveness to accounts utilizing effective written, verbal communication and presentation skills, use of sound judgment, and effective analyzing of data.

    Responsibilities

    • Role:

      • Selling: Drive Wine and brand building for a CDI in a dedicated account base.
      • Merchandising:  Responsible for performing frequent restaurants and store visits with the frequency outlined by manager for top accounts in marketplace.
      • Strong Customer Service: Building relationships and goodwill with the trade and distributors through tastings and staff education.
      • Planning and Reporting: Responsible for daily account visits and a Pre-Plan of activities. Daily recap of results and accomplishments to ADS Manager and or Director. Build account portfolio awareness inside the target universe.
      • Training and Development: Maintain an up-to-date awareness on product information, merchandising standards, promotions, advertising, and industry trends. Maintain internal training. 
      • Sales Representative & Field Sales Management support: provide guidance and assistance with wine-related needs (lists, events, dinners). Give feedback and expertise for accounts outside of their territory to help reps develop their wine knowledge.

       

      Job Activities

      Distribution

      • Develop relationships within accounts to achieve maximum distribution across our portfolio.

      Visibility:

      • Achieve branded placement objectives for both On and Off Premise with effective pricing, POS and positioning.

       

       

      Activation:

      • Increase velocity of sales of brands within targeted accounts through successful implementation of brand and portfolio initiatives.
      • Provide staff training on new placements as well as to increase sales of existing products as directed through marketing activities and events, conducting and managing consumer tastings (both formal and informal), brand promotions and experimental events.
    • Essential Position Results 
    • ·  Maintains target accounts with the CDI Portfolio, by effectively communicating marketing plans,          pricing, maintaining relationships with influencers, presenting new wine products and wine list . 

         

      ·   Develops under developed accounts outside the target universe.

       

      ·   Produces wine lists, wine event pos, marketing pos and retail pos by working with Brandmuscle           or in house graphic department.

       

      ·    Produces sell sheets using technology tools that we offer to share with customers and the sales          team (Seven Fifty, Supplier Web sites, Power Point and One Drive).

       

      ·   Determines specific needs of individual accounts by analyzing and surveying for opportunities.

       

      ·   Executes in-house sales successes and in house trainings when needed.

       

      ·   Facilitates accounts visits, dinners for dignitaries and supplier representatives by scheduling and          preparing accounts to meet the expectations of suppliers and management.

       

      ·   Schedules and Plans weekly account visits.

       

      ·   Organizes a daily plan to execute sales results

       

      ·   Prepares and delivers professional sales presentations to customers by balancing supplier         priorities and customers’ needs to selling new product- utilizing the 8 steps to the sales call.

        

      ·  Follows up with accounts and CDI associates in a timely manner.

       

      ·   Understands pricing and product programming information monthly by reviewing and       maintaining accurate and up to date records.

       

      ·   Understands competitive pricing and product programming by reviewing pricing schedules and     surveying accounts.

       

      ·  Ensures maximum visibility within accounts by maintaining account standards using effective and     current point of sale materials when appropriate.

      ·         Educates account staff on Focus Brands by administering instructional staff training seminars.

       

      ·  Assists event marketing manager by helping organize supplier events and brand promotions to       maximize brand visibility.

       

      ·  Maintains professional and industry knowledge by attending educational workshops, reviewing     professional publications, establishing personal networks.

       

      ·  Obtains appropriate distribution of supplier brands throughout account base by presenting and selling based on the brands’ features and benefits.

       

      ·  Utilizes social media to promote activity in the market- place.

       

      ·  Works on achieving GTM objectives on a quarterly basis (yearly, activation, account development)

       

      ·  Maintains customer confidence and protects operations by keeping information confidential.

       

      ·  Completes all necessary training programs by attending, participating, and passing all required     tests as defined by management. (BBG and Supplier Training Modules).

       

      ·  Maintains professional relationships with supplier and winery personal

    Qualifications

    • Knowledge:

      Strong knowledge of beverage alcohol industry to include:

      • Compliance laws
      • Brand Knowledge and Supplier Websites
      • Current Reviews
      • Brand Bullets
      • Regulations and overall wholesaler interface in managing the Wine portfolio
      • Minimum 2 years experience required in either Supplier or Distributor positions.

      Skills:

      • Education: Bachelor’s degree required, preferably with Sales/Marketing Concentration or related work experience.
      • Ability to build displays and or service accounts in a highly professional manner within company standards. 
      • Proficiency in Microsoft Office. 
      • Ability to analyze information and make recommendations. 
      • Ability to work independently with a high degree of energy, attention to detail and a positive attitude. Bi-lingual – Spanish a plus.

    Physical Demands of Job:

    • Carrying and lifting 45-65 pounds
    • Overhead and immediate reaching to perform various duties
    • Standing and walking for periods of time to perform various duties
    • Squatting or bending to perform various duties as assigned

    EEO Statement

    Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex,sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available Here, if you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

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