Breakthru Beverage

  • Territory Manager - Prince George, BC

    Breakthru Beverage Canada
    # of Openings
    Regular Full-Time
  • Overview

    Breakthru Beverage Canada is a leading North American distributor/broker of the world’s top luxury and premium wine, spirits and beer brands, led by a dedicated and highly talented Canadian sales force equipped with advanced brand knowledge and selling resources. We have regional offices in in Vancouver, Edmonton, Montreal and Toronto. If you are passionate about beer, spirits and wine; have a true passion for consultative selling; love to win; enjoy working in a fast pace environment; love to grow and develop; enjoy  having responsibility and love challenges; love to have fun; and be part of a dynamic team, we would love to talk to you!


    The ideal Territory Manager will exceed pre-determined service expectations while promoting product and fulfilling route management objectives.  Activate programming and brand concepts.  Achieve volume, market share, consumer trial and brand equity as per the market plan.  Grow brand distribution with the right brands in the right accounts.  This position requires a true passion for consultative selling and specific knowledge on how to sell. 


    Required Duties:                                                                                 

    • Manage territory coverage to ensure excellent execution.
    • Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives.
    • Maintain and grow existing volume and distribution by building credible and long term relationships with customers.
    • Manage assigned budget as required.
    • Execute sales calls using the company’s Structured Call methodology.
    • Report on competitive activities within the territory and offer constructive suggestions.
    • Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
    • Provides product and brand marketing knowledge through sales aides and staff training seminars.
    • Work with supplier representatives and members of management in the field to promote sales.

    • Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management. 

    • Ensure distribution of brands in key purchasing areas of account.


    Must be able to:

    • Live and demonstrate the company values
    • Excellent communication skills (written and verbal)
    • Demonstrate and exhibit high levels of professionalism
    • Demonstrate sound judgment and problem solving skills
    • Perform job duties in an accurate, proficient and timely manner
    • Attention to detail and ability to multi-task
    • Rely on some instructions and pre-established guidelines to perform the functions of the job
    • Strong interpersonal and relationship building skills
    • Knowledge of Liquor Board Regulations, market trends and competition

    Required Skills:

    • Bachelor's degree required
    • 3 or more years’ selling experience in Fast Moving Consumer Goods environment
    • Sound knowledge of the sale and marketing of wine
    • Strong organizational and multi-tasking capabilities
    • Excellent communication skills: verbal, listening and written
    • Demonstrate sound judgment and problem solving skill
    • Excellent Negotiation and Influencing Skills
    • Strong interpersonal and analytical skills
    • Proficient MS Office skills
    • Knowledge of Liquor Board Regulations, market trends and competition

    Physical Demands of Job:

    •  Carrying and lifting 45-65 pounds
    • Immediate reaching to perform various duties
    • Overhead reaching to perform various duties
    • Standing and walking for periods of time to perform various duties
    • Squatting or bending to perform various duties as assigned


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